Primary colours
These main colours create the basic visual character of the brand.
Notino Strong Pink is intended only as an accent, highlight color. It must not be used in large areas and its weight is a maximum of 1% of the area.
This is the space around the logo, defined by the size of the square of the letter "O " No surrounding graphic elements (logos, texts, images, page borders, etc.) must interfere with this space to avoid disturbing the mark. In most cases, the logo is in the surrounding context of other elements from which it is distanced and distinguished by the space of the protection zone.
These main colours create the basic visual character of the brand.
Notino Strong Pink is intended only as an accent, highlight color. It must not be used in large areas and its weight is a maximum of 1% of the area.
Secondary colours in the visual identity serve to expand the main colour palette and provide greater visual variation. They help to highlight important elements and create contrast for better legibility and aesthetic impression.
They are used as a graphic element of the brand in a unified visual communication of the company. The use of the pattern is not strictly defined and their application can be used both in the entire given format and in part of it.
The official font of Notino is Roboto. It is open source and therefore available to everyone without licensing restrictions.
Roboto Bold, Black, Italic, and Thin fonts may only be used in content for emphasis. Do not use as headings, subtitles, or display.
Do not use this negative version with a white background! In cases where it is not possible to use the white Notino sign, it is okay to implement a positive version. However, we should always look for a solution to prioritize the basic variant with white text.
The use of this version must always be consulted with the internal graphics department.