Our photography concept puts people and emotions first and emphasizes the good atmosphere in Notino's visual language. It captures interesting personalities and dynamic moments, reflecting our role as purveyors of joy.
We showcase our models and their joy through images that highlight natural beauty and focus on sharing feel-good energy. Our portraits are captured in a studio environment, graded to create a sense of warmth and human touch. The skin is lit naturally, using flattering light and should follow high contrasts in shades ratio. Photos focus on emotions, and each image should convey positive emotions such as happiness, playfulness, fun. Emphasis is placed on natural photography and close-up shots.
Lifestyle photos are with a shallow depth of field, revealing common body imperfections (wrinkles, freckles, tangles). They always contain positive, real and intimate emotions in connection with the activities or products that Notino offers and communicates. The light in the photos must not be flat and too soft, but with high contrast (not overexposed)
Photographs and their compositions contain a distinctive circular shape. They are mainly used for brand communication.
Product photography features products boldly using lighting standards that capture the shape, color and texture of the products being photographed, all combined to make the beauty comparable. We recommend keeping details, real textures and perfect imperfections in mind. Use contract and direct diffuse light to create images that feel clean, bold and beautiful. Images may contain parts of the human body, so that the proportions of the product and contact with a person are naturally perceived.
Required outputs, samples and mood photos. Need help? For more information, contact us at this email cx.content.product.tl@notino.com or Graphic designer oleksandra.akrmanova@notino.com
