If the shades are not distinguishable, the product photo should feature the lid partially open (approx. one-third open). It is essential to maintain the correct perspective, and when multiple shades are included in a single product, all shades should be visible. For products with multiple shade variants, the background template should be completely consistent, including the degree to which the lid is open.
If all shades are visible through the closed lid, the product photo should feature only the closed version facing forward.
If the shade is not visible through the closed lid, the photo should feature the product open, with the lid partially covering it from the left-hand side.
Container-type products of a specific shade
If the shade of the product can’t be seen through closed lid, the photo should include an open part of the product covered by the lid on the left side.
The product photo should feature the closed product facing forward.
