With skippable formats users have the option to skip the ad after 5 seconds. That's why we place the CTA at the beginning of the video, where it cannot be skipped. A clear call to action at the beginning increases the chance that even those who skip will take the desired step.
To create a skippable ad, deliver
– a video in the required format
– copy for CTA
– voiceover
(The video must be of the required length, including the CTA and the Notino logo, as specified by the advertiser. For a 20-second format, the optimal ratio is approximately 7 seconds for the CTA and 13 seconds for the mood video. In your CTA, communicate only one action. When combining multiple actions, the customer becomes overwhelmed and the click-through rate of the ad decreases.)
The graphic video team will place a CTA at the beginning of the ad and a logo with a slogan at the end.
Example of a skippable spot
https://f.io/BQ6M7oyF
The customer cannot skip it, so you know they will get to the end.
The CTA at the end feels natural—it concludes the story or message.
The CTA at the end is the last thing the user sees, strong "recency effect."
Combined with the logo and clear visuals, it leaves a strong impression.
To create a non-skippable ad, deliver
– a video in the required format
– copy for CTA
– voiceover
(The video must be of the required length, including the CTA and the Notino logo, as specified by the advertiser. For a 20-second format, the optimal ratio is approximately 13 seconds for the mood video and 7 seconds for the CTA. In your CTA, communicate only one action. When combining multiple actions, the customer becomes overwhelmed and the click-through rate of the ad decreases.)
The graphic video team will place logo at the beginning of the commercial, logo with a slogan and a CTA at the end.
Example of a skippable spot
https://f.io/f0yCCNDY
We mainly use brand spots without CTAs in situations where the goal is not immediate conversion, but brand building and awareness. Typical reasons: When it comes to long-term brand building, CTAs are not necessary—consistent visual identity and messaging are more important. The spot's job is to introduce the brand, its values, emotions, or story. Spots focused on emotions (e.g., Christmas ads, image campaigns) often end with a logo and slogan, not a call to action. The goal is to evoke a feeling, not an immediate click.
To create a brand ad, deliver
– a video in the required format
– voiceover
(The video must be of the required length as specified by the advertiser.)
The graphic video team will place logo at the beginning of the commercial, and a logo with a slogan at the end.
Example of a skippable spot
https://f.io/7Vqi45Ia
Maximum impact at a low price
Short formats are cheaper than longer videos and allow for high frequency of display. Ideal for quick brand reminders.
Unskippable format
Users must view the entire ad, guaranteeing contact with the brand.
Perfect for short messages
Ideal for one clear message: logo + slogan + CTA.
To create a bumper ad, deliver
– a video in the required format
– copy for CTA
– voiceover
(The bumper is always 6 seconds long, including the Notino logo and CTA. The optimal ratio is approximately 3 seconds for the mood video and 3 seconds for the CTA and Logo with claim. In your CTA, communicate only one action. When combining multiple actions, the customer becomes overwhelmed and the click-through rate of the ad decreases.)
The graphic video team will place
logo at the beginning of the commercial, CTA and a logo with a slogan at the end.
Example of a skippable spot
https://f.io/Wo125Pco with CTA
https://f.io/9dw27L0g no CTA